Account Executive

West Midlands Region
19999.00 GBP Annual
31 Jul 2017
13 Aug 2017
Contract Type
Full Time

Account planning

  • Identify and agree client business objectives and resulting communications strategy.

  • Develop objectives to meet this strategy.

  • Have an in-depth understanding of the client's business and market.

Programme implementation

  • Manage and take responsibility for the agreed client programme.

  • Maintain regular client contact; anticipate potential problem areas, devise solutions and communicate to client.

  • Focus on adding value through evaluation of activities.

  • Lead account teams to ensure client objectives are met through the development, implementation and review process.

  • Aim continuously for best practice to assist in meeting client programme objectives with optimum use of time and value delivered.

  • Develop and broaden client relationships to a level where the client has a clear respect for the value of your opinion, and that of your team.


  • Use relevant language(s) - both written and spoken - on a regular basis in a business context.

  • Travel to attend client meetings/exhibitions as required; amount of travel will depend on client portfolio.


  • Build and maintain an in-depth knowledge of economic and industry issues.

  • Build an in-depth knowledge base of clients within team, client publications, industry publications and issues.

  • Advanced writing, reporting and presentation skills.

  • Advanced understanding of print, digital, photography and design. Demonstrate project management - directly/of team members.

Commercial skills

  • Understand the company business plan and how it will be achieved.

  • Participate in the development of new business.

Management skills

  • Ensure effective business management through adherence to existing procedures by self and team members.

  • Ensure business objectives achieved through development and management of team members.

  • Leadership skills

Personal skills

  • Communicate confidently across all levels; internally, with the press and with clients.

  • Acts as an effective role model for team members.

  • Take responsibility for personal development.

  • Become an ambassador for the company - embrace the company mission and values.

  • Apply time management principles to balance workloads for yourself and team.